While various automobile brands have been trying to play one-up by offering a longer Warranty and Service than their competitors, the government has just leveled the playground for all. NOW, ALL CARS SOLD IN THE UAE WILL COME WITH A MANDATORY 5-YEAR WARRANTY! This will make a car-buyer in the UAE one of the world’s most reassured automobile customers.
In the last couple of years, various car brands have been competing with each other to allure customers by throwing in an extra year of warranty or introducing free service as part of the contract. For upcoming brands, it was a handy tool to gain the confidence of cautious players and for premium brands, a reassuring gesture to deal with the perception of being expensive to maintain. While Hyundai led the trend in the former category with a 7-year warranty of sorts, Audi is one of the prominent brands that benefited in the second category. The premium icon’s 5-year service contract helped in converting hundreds of hesitant Audi fans.
Well, October 1, when the rule is supposed to come into force, is still almost 3 months away. In the meanwhile, Ramadan offers will still rely heavily on limited period warranty and service deals. The fact is that the automobile dealership in the UAE has just lost a potent differentiator for promotions post October. As for car owners, now why should anyone buy your old car from you, if buying it from a dealer can give them never-before peace-of-mind?
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